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Privacy Policy

Effective date: September 27, 2018

Ashi: Lake of Light ("us", "we", or "our") operates the website and the Ashi: Lake of Light mobile application (hereinafter referred to as the "Service").

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. Our Privacy Policy for Ashi: Lake of Light is managed with the help of Privacy Policies.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.

Information Collection And Use

We collect several different types of information for various purposes to provide and improve our Service to you.

We collect this information to improve your game-experience and to provide you with a better service. It can only be read by the 3rd party platform operators, ourselves, and specific partners of our choice in an aggregate manner. Aggregate manner means that it sums up anonymously the data of many players, for instance: "10% of the players that downloaded the game reach level 5" or "there were 25000 new players on April 24th" would be aggregate data, but "player 2362345 has 342 coins" is not, as it reveals information about an individual player.

Data Collection and Use

Personal Data

We or the companies we’ve partnered with may collect the following information:

  • Unique device identifier generated from the device including but not limited to 1) ID for Advertisers (iOS); 2) Google Advertising ID (Google)
  • Platform
  • Device
  • OS major
  • OS minor
  • IP address – used to infer country information
  • Install timestamp: it is the timestamp of the first event received from the app integrated with GameAnalytics, for that Customer
  • Boot-up timestamp: it is the timestamp of when a user boots up a game

Usage Data

Additional Customer Data may be collected in. The general data types that can be collected are:

  • business events such as transactions made in the Game
  • progression events that are used to mark a Player’s progress or movement in the Game
  • design events used to track Player behavior in the Game, which can refer to any aspect of the Game’s design, including, but not limited to, level or character design, bonuses, social interactions, etc.
  • error events such as any errors encountered by the Player while using the Game

Disclosure Of Data

Legal Requirements

Ashi: Lake of Light may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Ashi: Lake of Light
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

Security Of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Service Providers

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We call analytics all the information collected in order to examine and understand user behavior and validate game design, marketing actions or software quality. That would be, for instance: time spent playing, gameplay user choices, mission success rate, moment of purchase, device model and OS version...

We use 3rd party services to collect, store and process that information. It can only be read by the 3rd party platform operators, ourselves, and specific partners of our choice in an aggregate manner. Aggregate manner means that it sums up anonymously the data of many players, for instance: "10% of the players that downloaded the game reach level 5" or "there were 25000 new players on April 24th" would be aggregate data, but "player 2362345 has 342 coins" is not, as it reveals information about an individual player.

  • Game Analytics

    During gameplay we may track usage data such as game session length, which menus are acessed and which characters are being used. This non-identifiable and aggregated data is used to help us make the game better.

    For more information on what type of information Game Analytics collects, please visit their Privacy Policy page.

    Game Analytics Privacy Policy

    Game Analytics Terms of Use

    Game Analytics GDPR FAQ

Payments

This game contains the possibility to purchase virtual content with real money. To do this, it allows 3rd party services to process user payments. You can find out more about how they secure your sensitive information in their legal terms below.

Specific Information:

Children's Privacy

Our Service does not address anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Controlling your personal information

We will not sell, distribute or lease your personal information to third parties, except in delivery of our games, unless we have your permission or are required by law to do so.

You may request details of personal information which we hold about you under the Data Protection Act 1998. To obtain a copy of any information that we hold about you, please contact us at http://ncellini.com/ashi-support. If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible. We will promptly correct any information found to be incorrect.

Contact Us

If you have any questions about this Privacy Policy, please contact us: